Take a look behind the scenes of our latest product launch.
The Journey of UNFORCED
Eunice McCallop is a fashion and accessories designer whose creative journey began at home, learning the art of sewing alongside her mother. What started as helping to construct outfits quickly grew into a deep passion for design, craftsmanship, and self-expression through textiles.
Her early hands-on experience led her to formal training in high school, where she enrolled in sewing courses that sharpened her technical skills and confirmed her path in fashion. Determined to turn her passion into a profession, Eunice continued her education at Johnson County Community College, earning a an Associate Degree in apparel design.
While in college, Eunice founded her own brand, Unforced, and launched it with a clear purpose: to empower individuals to express themselves authentically through fashion. Her designs earned second place at the school’s fashion showcase, and her work was featured on Kansas City Channel 9 News, gaining public recognition and praise.
Today, Eunice is based in Savannah, Georgia, where she is pursuing a degree in Accessories Design, while continuing to grow her brand.
Eunice believes that everyone deserves the opportunity to express themselves and live authentically. Through her designs, she strives to create pieces that encourage confidence, self-expression, and true individuality not only for herself but for others as well— because we are FREE TO BE